Should Golf Refugees bring back the original black ball?
This picture shows our proposed version 2 black golf ball.
Golf Refugees sold over 70,000 original black golf balls worldwide with no marketing budget. It was loved and featured in numerous style / design publications and at the same time dished by the golf media. Golf World magazine called it ‘bonkers’, whilst GQ USA raved about it.
Some of you may know that Nike copied the idea and brought out their own black ball, two years after Golf Refugees. This substantially reduced our sales in the USA, especially when Nike gave away their black ball for free when you purchased their latest boring white golf ball. When Golf World featured the Nike black ball they called it a ‘great idea’. Which just goes to show reviews can depend upon the size of your advertising budget.
Golf Refugees managed to persuade an independent journalist working for The Times to review both black balls.
The question remains should Golf Refugees bring ‘black’ back?
Why didn't Nike, Adidas, Puma and many others tell consumers they were using toxic fluorinated chemicals in their sportswear to provide stain-resistance and water-proofing properties? Worth the risk to human and environmental health? oooooooooooooooooooooooooooooooooooooooooooo
When the new head of IAAF Seb Coe criticised the investigative journalist who uncovered the systematic doping of athletes for damaging his beloved sport of athletics. You just know he's completely the wrong person to implement the necessary changes.
Just dope it by Golf Refugees. Ethically made from organic cotton, recycled dye water, fair trade. Wear it with pride. #justdopeit ooooooooooooooooooooooooooooooooooooooooooo
Why red? The colour red is perceived as being lucky. Why does it say 'red or black'?
These are deep red balls and Golf Refugees designed the original black golf ball. As a niche brand we appreciate it is more of a gamble for customers to buy our golf balls than other mainstream brands. #redorblack oooooooooooooooooooooooooooooooooooooooooooo
A sneak preview of Golf Refugees 2016 ball and branding.
Our new 2016 ball will be red; as the colour red is perceived as being lucky and we all need a little luck in life. We also wanted to convey a positive message and find a way to combine a single digit ball number within a word for branding, hence we came up with 'in', replacing the 'i' with a '1'.
We are still experimenting with ball branding size and printing. Packaging design will follow shortly.
Let Golf Refugees in. ooooooooooooooooooooooooooooooooooooooooooooo
Instead of just using street golf as a PR photoshoot opportunity. Why don't the European Tour converse with the people who organise street golf and start the process of having an official European Tour street golf tournament? ooooooooooooooooooooooooooooooooooooooooooooooooooo