Back in 2013 Golf Refugees proposed a new customer information label for all sportswear apparel. Based upon a simple traffic light symbol indicating how your apparel is made, enabling you to compare brands production credentials, quickly at the point of purchase.
Instead of the ‘race to the bottom’ mentality, we believe by informing consumers about how their apparel is made it will provide incentives for brands to start a race to finding safer chemicals, using sub-contracted factories who recycle their toxic dye-water instead of causing widespread pollution in local rivers and paying textiles workers, who are predominantly young and female a living wage.
How does that fit with you? Please let us know if you would like to see this label on your sportswear in 2015?